Privacy & Cookie Policy

Last updated: September 2026

1. Who we are

This policy explains how Rudi Electrics (“we”, “us” and “our”) collects, uses, stores and protects personal information when you usewww.rudielectrics.com, contact us or use our electrical, security and network-installation services.

Data controller: Rudi Electrics
22 Harington Terrace, Great Cambridge Road, London, N18 1JX
Email: contact@rudielectrics.com
Phone: 07932 772 050

We process personal information in accordance with applicable UK data-protection law, including the UK GDPR and the Data Protection Act 2018.

2. Information we collect

Information you give us

  • Contact details: name, email address, telephone number and property or work address.
  • Enquiry and job details: the service required, property information, preferred dates, messages, photographs or documents you choose to send us.
  • Customer and transaction records: quotations, appointments, invoices, payments, certificates, test results and records of completed work.
  • Communications: emails, form submissions, text or WhatsApp messages and relevant telephone-call notes.

Information collected when you use the website

  • Technical information: IP address, browser, operating system, device type, referring page and approximate location derived from IP address.
  • Usage information: pages viewed, links or buttons selected, scrolling, navigation paths, session duration and website errors.
  • Consent information: your optional analytics and advertising-measurement choices, the consent-notice version and the date and time of your choice.

Information from other sources

  • Public reviews posted on services such as Google, Checkatrade or MyBuilder.
  • Information supplied by a landlord, agent, contractor, family member or another person who asks us to contact you or arrange work.
  • Information required for certification, compliance, Building Regulations notifications or insurance matters.

3. How and why we use information

PurposeTypical informationLawful basis
Responding to enquiries, arranging visits and preparing quotationsContact, property and enquiry detailsSteps at your request before a contract; legitimate interests
Providing, managing and following up electrical, security or networking workContact details, address, job records and communicationsContract; legitimate interests
Issuing invoices, certificates and compliance recordsCustomer, transaction, test and installation recordsContract; legal obligation; legitimate interests
Keeping business, tax, insurance, warranty and legal-claims recordsCustomer, job, invoice and payment recordsLegal obligation; legitimate interests
Operating, protecting and troubleshooting the websiteTechnical, security and error informationLegitimate interests; legal obligation where applicable
Producing anonymous aggregate statistics to improve the websitePage path, broad entry source, device class and totals of selected page interactions; no visitor ID, profile, query string or form contentPECR statistical-purposes exception; legitimate interests to the limited extent transient technical information is processed
Understanding how visitors use the website through Microsoft ClarityPseudonymous technical and usage informationConsent
Requesting a review or sending marketing where permittedName and contact detailsConsent, or legitimate interests where the law permits

Information needed to handle an enquiry: you are not legally required to contact us or provide enquiry information. However, without your name and a reliable contact method, we may be unable to respond, prepare a quotation or arrange work.

We do not use personal information to make decisions based solely on automated processing that produce legal or similarly significant effects on you.

4. Who we share information with

We do not sell or rent personal information. We may share it only where reasonably necessary with:

  • NICEIC and other certification bodies for certification, scheme compliance and audit purposes.
  • Local authorities or other public bodies for Building Regulations notifications or where the law requires.
  • HMRC and relevant financial, tax or regulatory authorities.
  • Insurers and professional advisers, including accountants and legal advisers.
  • Suppliers, subcontractors or other trades where necessary to quote for, coordinate or complete work, with only the information they need.
  • Law-enforcement bodies, courts or regulators where disclosure is required or legally justified.

Website and enquiry-service providers

ProviderHow it is usedInformation that may be processed
CloudflareWebsite hosting, content delivery, security, network protection and immediate aggregation of our first-party anonymous website countersIP address and request information in transit for delivery and abuse protection; only non-identifying hourly totals are retained in our anonymous measurement table
ResendDelivering contact and booking-form enquiries to us by emailName, contact details, property or work address, requested service, page URL and enquiry content
Google Sheets and Google Apps ScriptMaintaining a secure, searchable archive of website enquiries and, where advertising measurement is offered, a suppression ledger for withdrawn consentName, phone, email, property or work address, service, page and landing URLs, referrer, campaign attribution, enquiry details and pseudonymous consent/withdrawal records
Home AssistantMaintaining our private local enquiry follow-up list, reminders and job dashboardName, phone, email, property or work address, requested service, page URL, enquiry details and a unique lead reference
Microsoft ClarityConsent-based website analytics, heatmaps and reconstructed session playbackPseudonymous identifiers, page views, clicks, scrolling, navigation, browser, device and approximate location
ElfsightDisplaying our Google Reviews widgetIP address, browser and device information, the page URL and short-lived widget-view information
Google MapsDisplaying maps or location information where a page includes a mapIP address, device and map-interaction information

These providers act under their own terms and privacy information. We select providers appropriate to the service and restrict access to information to what is reasonably needed.

5. International transfers

Some service providers may process information in the United States or other countries outside the United Kingdom. Where UK data-protection law treats this as a restricted international transfer, we rely on the safeguard applicable to that provider and transfer, such as UK adequacy regulations, the UK Extension to the EU–US Data Privacy Framework, the UK International Data Transfer Agreement, or the UK Addendum to approved standard contractual clauses.

You may contact us for further information about the safeguard relevant to a particular provider. Provider arrangements can change, so we review this section when our services or their contractual terms change.

6. How long we keep information

We keep information only for as long as reasonably necessary for the purpose collected.

RecordTypical retention
Enquiries where no work is completedUp to 12 months, unless needed for a dispute, safeguarding matter or legal claim
Customer, quotation, job and communication recordsUp to 7 years for tax, accounting, warranty, insurance and legal-claims purposes
Invoices and accounting recordsUp to 7 years, or longer where HMRC or another legal requirement applies
Electrical certificates, test results and compliance recordsAt least 10 years where appropriate, or longer where the certificate, scheme, contract or law requires
Google Sheets enquiry archiveMatched to the relevant enquiry or customer-record retention period above
Home Assistant enquiry follow-up recordsMatched to the relevant enquiry or customer-record retention period above
Microsoft Clarity standard session-playback data30 days under Microsoft’s current service settings
Microsoft Clarity click/heatmap data and labelled or favourited sessionsUp to 9 months under Microsoft’s current service settings

We may retain specific information for longer where necessary to establish, exercise or defend legal claims, respond to a regulator, resolve a complaint or comply with law.

7. Your data-protection rights

Depending on the circumstances, you may have the right to:

  • request access to the personal information we hold about you;
  • ask us to correct inaccurate or incomplete information;
  • ask us to erase information where there is no lawful reason to keep it;
  • ask us to restrict how information is used;
  • receive certain information in a portable, machine-readable format;
  • withdraw consent at any time where we rely on consent; and
  • complain to the Information Commissioner’s Office.

Your right to object: you may object to processing based on our legitimate interests. You also have an absolute right to object at any time to the use of your personal information for direct marketing.

To exercise a right, emailcontact@rudielectrics.com. We normally respond within one month. We may need to confirm your identity and may extend the response period where the law permits for a complex request.

8. Cookies and similar technologies

Cookies are small files stored by a browser. Similar technologies, including browser local storage, can also store or access information on a device. We use necessary storage to remember your privacy choice. We also produce anonymous aggregate website statistics without cookies or persistent visitor identifiers, with a simple objection control below. Google Analytics and Microsoft Clarity load only after you allow optional analytics. The homepage Google Reviews widget loads as part of the page whether you accept or reject optional cookies.

TechnologyProvider and purposeTypical duration
re-consent (local storage)Rudi Electrics — remembers your versioned choices for optional analytics and, where offered, advertising measurementUp to 12 months, unless you change the choice or clear the website’s browser storage
rudi-electrics-anonymous-measurement-v1 (local storage, only when switched off)Rudi Electrics — remembers an objection to anonymous aggregate website measurement; it is used only to stop that measurementUntil you switch it on again or clear the website’s browser storage
re_owner_analytics_excluded (cookie)Rudi Electrics — lets the business owner exclude the selected device from anonymous totals, public-website analytics and advertising measurementUp to 12 months, unless the exclusion is switched off or browser cookies are cleared
rudi-electrics-first-touch-v2 (session storage)Rudi Electrics — after relevant consent, temporarily remembers the first page and campaign information for an enquiry journey30 minutes after the last tracked page load, consent change or enquiry submission, or until the browser tab is closed
_clckMicrosoft Clarity — retains a pseudonymous Clarity user identifier and preferences for this websiteUp to 1 year under Microsoft’s current settings
_clskMicrosoft Clarity — connects page views into a sessionApproximately 1 day under Microsoft’s current settings
Other Microsoft cookies, which may include CLID, MUID, ANONCHK or MRMicrosoft Clarity — analytics operation, browser recognition and consent-related functionsVaries by cookie and Microsoft’s current settings
elfsight_viewed_recentlyElfsight — helps prevent the same review-widget view being counted repeatedlyApproximately 15 seconds

Anonymous website measurement

We count page views, broad entry sources, device classes and totals of selected actions such as Call, WhatsApp, quotation and form-start interactions. Each event is added immediately to an hourly aggregate. We do not assign a visitor or session identifier, retain an IP address in the measurement table, use query strings, reconstruct journeys, create profiles or send this layer to Google Analytics or Microsoft Clarity. We use these statistics only to improve this website. You can object at any time in Cookie settings.

Microsoft Clarity

After you allow analytics, Microsoft Clarity may set analytics cookies and collect information about page views, clicks, scrolling, navigation, browser and device details, approximate location and reconstructed session playback. Session playback is a visual reconstruction of website interaction rather than a video recorded through your camera. We use it to identify usability problems and improve the website.

Elfsight review widget

Pages containing our review section request public Google review content from Elfsight whether you accept or reject optional cookies. Elfsight receives technical request information and the page URL, and states that its short-livedelfsight_viewed_recently cookie prevents repeat view counting within a brief period. This does not enable Google Analytics, Microsoft Clarity or advertising measurement when you reject optional cookies.

Managing your choice

You can accept optional cookies, reject them or choose by purpose when the notice appears. Anonymous website measurement has its own switch and can be turned off free of charge. You can also use browser controls to delete or block cookies and local storage, although doing so may remove your saved preference. Use the button below at any time to reopen Cookie settings and change or withdraw your choice.

9. Security

We use appropriate technical and organisational measures designed to protect personal information, including encrypted HTTPS connections, access controls, secure service credentials, restricted access, software updates and appropriate disposal or deletion. No internet or storage system can be guaranteed completely secure.

Where a personal-data breach creates a legal duty to notify affected people or the ICO, we will do so in accordance with applicable law.

10. Questions and complaints

Please contact us first so we can try to resolve a privacy concern. You also have the right to complain to the Information Commissioner’s Office (ICO), the UK data-protection regulator.

Information Commissioner’s Office
Website: ico.org.uk/make-a-complaint
Telephone: 0303 123 1113

11. Changes to this policy

We may update this policy when our services, technology, providers or legal obligations change. The date at the top shows when it was last updated. Material changes will be highlighted on the website or communicated directly where appropriate.

12. Contact us

Rudi Electrics
22 Harington Terrace, Great Cambridge Road, London, N18 1JX
contact@rudielectrics.com
07932 772 050